Hypebeast - 14 Apr 2016 23:58

Most closely associated with NFL Hall-of-Famer, Bills icon, and legendary Virginia Tech Hokie Bruce Smith, Nike's classic Air Veer is making a return this summer with some updates better suited for Spring/Summer 2016. Wh...
Hypebeast - 14 Apr 2016 23:26

Southampton Football Club and Under Armour have announced a multi-year partnership, along with a set of "pledges" laying out the future of their relationship. They are: Relentlessly innovate and create revolutionary prod...
Hypebeast - 14 Apr 2016 23:04

Director James Cameron made a surprise appearance at CinemaCon to announce that there will be four sequels in his record-breaking Avatar series, instead of the previously announced three. Cameron explained that he needed...
Hypebeast - 14 Apr 2016 22:59

Alongside DDB Stockholm, Volkswagen has introduced a new and revolutionary way to test drive its cars with the aptly named pilot program Instant Test Drive. Just as simple as ordering pizza or requesting an Uber, the tes...
Hypebeast - 14 Apr 2016 22:23

Kyrie Irving's second silhouette with Nike will be receiving a special colorway sooner than later. In correlation with the Nike Elite Youth Basketball League, better known as EYBL, Foot Locker's Fulton location in Brookl...
Hypebeast - 14 Apr 2016 22:07

Undefeated's take on the Nike Dunk Lux may have hit Asia long ago, but, for whatever reason, the have yet to drop in the States. That's all about to change though as the Five Strikes design is finally set for an official...
Hypebeast - 14 Apr 2016 21:57

The Motorola team linked up with forward-thinking creative Futura who painted across their newest Moto X Pure Edition cellphones. Lining up a batch of 30 back cases along the floor, the legendary graffiti artist born Leo...
Hypebeast - 14 Apr 2016 21:39

You know that old "Three Cup Shuffle" magic trick where you put a ball or coin under one cup, move them all around and the audience tries to guess where the ball/coin is? Well BMW has created its own version of the old s...
Hypebeast - 14 Apr 2016 20:36

More than a decade and a half after its 2000 debut, Nike's T-shirt for your feet is getting an overhaul in the form of the upcoming Air Presto Ultra Flyknit. Thanks to Flyknit construction, the adaptable upper that made ...
Hypebeast - 14 Apr 2016 20:04

Superhero news keeps on flowing from CinemaCon. Following announcements about Spider-Man: Homecoming and a Ben Affleck-helmed Batman flick is some Deadpool info from Fox. After reportedly getting a green light back in Fe...
Hypebeast - 14 Apr 2016 19:58

Athletic and sportswear have been in close relations over time and this upcoming release between Champion and Stussy is a prime example of its long lasting bond. The Reverse Weave offering will consist of essential piece...
Hypebeast - 14 Apr 2016 19:29

In response to Kobe Bryant's retirement letter back in November, the league he's contributed countless hours to has responded with perfect timing. The National Basketball Association thus penned a special letter to The B...
Hypebeast - 14 Apr 2016 19:21

Polish brand MISBHV's fusion of Eastern European aesthetics and a DIY attitude are but a few of the reasons that the brand has emerged as one to watch in the future. Designer Natalia Maczek's 2016 fall/winter collection ...
Hypebeast - 14 Apr 2016 19:04

A$AP Ferg's Always Strive and Prosper is just over a week away and now, after linking up with the likes of Skrillex, Crystal Caines, Big Sean, and ScHoolboy Q for the LP, Ferg is back "Strive." Hot on the heels of Jim Jo...
Hypebeast - 14 Apr 2016 17:42

Kobe Bryant's NBA career is officially over. Closing his career with an outstanding 60 points against the Utah Jazz, Kobe Bryant has hung up his Lakers jersey for the last time. Over the years, the Black Mamba has contri...
Hypebeast - 14 Apr 2016 17:30

KRSP (pronounced "krisp") was established in New York City and heavily influenced by skate and hip-hop culture. Fueled by experimental concepts and D.I.Y. creativity, the brand continues to fuse global inspirations into ...
Hypebeast - 14 Apr 2016 17:29

The late J Dilla's long-awaited The Diary -- the very last batch of unissued material assembled by Dilla himself in his lifetime -- is just around the corner, so Mass Appeal Records has liberated yet another track from t...
Hypebeast - 14 Apr 2016 17:24

Since established in 2013, HIDDEN CHARACTERS has been the best kept secret within the HYPEBEAST forums -- a platform where the brand found traction with others obsessed with anime, rap music, and video games. Through yea...
Hypebeast - 14 Apr 2016 17:00

With a wide selection of Sock Darts already released and on the horizon as well, it leaves one to think what can the Swoosh do next with the simple yet comfortable silhouette. Well, Nike has answered the looming question...
Hypebeast - 14 Apr 2016 16:53

As it establishes itself as one of the leading brands that straddle the line between performance sportswear and fashion, BRANDBLACK has offered a look at its latest set of men's apparel. Titled "PRISM," the lineup incorp...
Hypebeast - 14 Apr 2016 16:31

Peanut Butter Wolf's Stones Throw Records is gearing up for its 20th anniversary and the LA-based label has tapped the streetwear OGs over at Stussy for a commemorative capsule collection. The run consists of a collabora...
Hypebeast - 14 Apr 2016 16:05

The talented sculptor Haroshi gives Magic Lanterns an exclusive look inside his studio as he prepares his prototype for POW! WOW! Hawaii. Known for his signature middle finger sculpture, the artist delves into his inspir...